Content Creation
Visual Direction
Product Visual Campaign · Tanora
Tanora is an Australian artisan brand crafting raffia bags, hats and homewares made in Madagascar. When they launched their new product, the Paposy, they needed studio-quality visuals fast. A traditional shoot in Australia means models, studio hire, photographer and stylist, with a bill easily reaching $9,000 and weeks of planning on top. So we found a smarter way to get there.
Year
2026
Client
Tanora
Industry
Fashion & Lifestyle
Roles
AI Art Direction · Visual Creation
My role
Solo creation of studio-quality product visuals using AI tools, from prompt engineering to final retouching, while staying true to Tanora's visual identity and brand feel. Tools: Midjourney · Claude · NanoBanano · Magnific.ai
Saved vs. a traditional studio shoot
visuals delivered for the Paposy launch, ready for web
AI-generated indistinguishable from a real studio shoot
What made it work
Not just prompting, art directing. Every visual was crafted to feel human, warm and on-brand. The challenge wasn't generating images, it was making sure they felt like Tanora.
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