Social Media Management
Website Design
Digital Strategy & Growth Rova Caviar
Rova Caviar is a sustainable and prestigious Maison offering rare, pure caviars from Madagascar. After six years on the market, their website no longer reflected the experience they were delivering and with no physical store, their website was the store. Every B2C sale, every first impression, happened there. The brief was clear: make buying caviar online feel as seamless and premium as the product itself, give an authentic and premium brand storytelling, and make sure Google could actually find them, in a market dominated by the most established caviar houses in the world.
Year
2024-2025
Client
Rova Caviar
Industry
Luxury & Gastronomy
Roles
Communication Manager · Website Design · SEO · Google Ads · E-commerce
My role
End-to-end creative and strategic ownership of the redesign and digital marketing, working alongside a team of designers and developers. • Competitive analysis to identify conversion levers and market positioning gaps • UX architecture: navigation by caviar species, gift box configurator, recipes page, FAQ • Upsell strategy: identifying key moments in the purchase journey to increase basket value • Delivery methods definition to reduce friction at checkout • Google Ads management: campaign setup, daily monitoring and budget scaling • Meta Ads: seasonal campaigns across Valentine's Day, Easter, Mother's Day and Father's Day • Copywriting in FR & EN across all pages • Photo selection & shooting coordination • SEO on-page optimisation & newsletter strategy • Project management from brief to launch
E-commerce growth in one year post-launch
Page on Google outranking industry leaders on key search terms
Newsletter subscriber growth in one year
What made it work
A cleaner purchase journey built on competitive insights, a stronger editorial voice, and an SEO foundation that drove organic traffic,not just traffic from people who already knew the brand.
More Works
