Project Management
Brand Identity
Brand Identity Refresh · Kasnodar Caviar
Kasnodar Caviar is the younger sister of Rova Caviar, a premium caviar from Madagascar made for trendy restaurants and curious food lovers who want quality without the ceremony. The product was excellent. The brand didn't reflect it yet. A gold logo, delicate and traditional, that said "fine dining" more than it said anything about who Kasnodar actually was.
Year
2023-2025
Client
Kasnodar Caviar
Industry
Gastronomy · Luxury
Roles
My role
Led the brand refresh end-to-end, building the moodboard that shaped the new visual identity, defining the color strategy, overseeing social media with my team, directing video production, and managing the full production of event merchandising. The goal: make it feel premium, but alive.
merch pieces designed in collaboration for La Folie Douce & Nikki Beach
consecutive years of brand activation, from design brief to production follow-up
e-shop growth over the rebranding period
What made it work
The terracotta wasn't random. It's the color of Madagascar's red earth and it made Kasnodar instantly ownable. The bold K was designed to be readable across a room, on a bob hat, on a bottle behind a bar. The old logo was beautiful but forgettable. The new one has attitude. We also shifted the tone of voice and content style: less formal, more energy, so the brand could live on Instagram and at events without feeling out of place.
More Works
