Brand Identity
Visual Direction
Brand Creation · Asoan Ethic
ASOAN comes from Masoandro : the sun, in Malagasy. Source of light, life and hope. The name was everything. The brand didn't exist yet. The founder had a vision: create an ethical raphia label whose sales would directly finance vocational training for people living near a landfill in Madagascar. Every bag sold, a future built. We had 10 days to bring it to life.
Year
2025
Client
Asoan Ethic
Industry
Fashion & Lifestyle · Social Impact
Roles
Brand Creation · Marketing Direction · Art Direction
My role
Led the full brand creation: from the identity and storytelling to art directing the photoshoot and brand film, reviewing every detail of the website, and setting up the Instagram presence. Worked with a team of developers, videographers and photographers to go from nothing to a live brand in 10 days.
days to create a brand and its website
Marché one of Paris's most prestigious stores chose Asoan Ethic
sold finances artisan training in Madagascar
What made it work
A clear vision, a project that actually means something, and a team motivated to translate that beauty into every marketing touchpoint. Creativity, always but above all, real understanding of the project and clear processes to bring a brand with purpose to life.
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